On her journey to the Supreme Court, Ruth Bader Ginsberg became known among some of her male colleagues as “Bitch.” When she found out, she responded: “Better a bitch than a mouse.”
This little slice of widsom is the source of inspiration the brand BITCHSTIX, committed to reclaiming a word "that has historically been used to inflict shame, and attaching it to an agent of restoration." The line of lip and body balms not only fights misogony with words, but with money as well : the brand donates to retailer-nominated nonprofit organizations that support survivors of domestic abuse and sexual assault.