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Based on the concept of 'Vintage Revision', Neuw denim was founded in 2009. Originally named after Nieuwlandstraat, the street in Brussels where it all began, this mouthful was shortened down to Neuw, creating the brand we know and love today. The brand has enjoyed relatively rapid success in the denim world, being able to add a number of high profile stockists to the books in a very short time period.