WOOD wants to get every man into a great pair of underwear that he can feel and look fabulous in....and feel great about the price as well. Underwear is an afterthought for many men, or you never think about it at all.  You should. The clothes you wear will feel that much better if you have the right underwear. AND, whoever has to look at you in them will thank you too.
WOOD aims to make great underwear that is approachable & accessible, at the right price point, & you can feel comfortable buying and wearing it. The brand brings you in, the product brings you back.